Design simply means intentional. It means considering how someone else will perceive and feel about what you're trying to communicate. It goes beyond style and fad, and passes through a river of complexity before it can finally reach the shore of simplicity.
That's why we attempted to thoughtfully capture in a simple design who we are as well as where we are headed. By doing so, we hope to show that our new logo has as much thought behind it as the services we offer.
Here are some of the ideas behind it:
The sun signifies life, health, and hope.
It gives our planet energy, vibrancy, and warmth.
Nothing beats walking outside on a sunny day after being inside for too long.
Yellow is a color associated with joy, happiness, and energy.
It evokes a warming effect and stimulates mental activity.
It's friendly and inviting.
A vast percentage of people are colorblind.
All too often, designs don’t take the perspective of a person who is colorblind into consideration, which can lead to significant miscommunication.
This logo passes the test for the various types of colorblindness. (Test any image here).
While every type of colorblindness (there are at least 8) might not see it the same way, the major elements of the design are not lost.
The alignment of the letters fits within the golden ratio.
This ratio (1 : 1.618) is seen throughout nature, which is why people find it pleasing to the eye.
If you look closely, you’ll begin to see this ratio everywhere (websites, social media, seashells, flowers, etc.).
Having looked at the logo for this long, you might have noticed a hidden image that enhances the friendly and inviting design, but we won’t spoil it for you. :)